As part of the partnership, Leinster season ticket holders and Official Leinster Supporters Club Members will be able to avail of a 10% discount on purchases of any product in the Leinster Rugby stores and throughout the Life Style Sports store network nationwide.
In addition, supporters will also be able to avail of a Click and Collect service, where supporters can purchase product ONLINE and collect in any of the 63 Life Style Sports stores nationwide, including the Leinster Rugby stores in Donnybrook and the RDS, without any delivery charge. Alternatively supporters will be able to avail of free delivery charges on all orders greater than €50, to an address of their choosing.
Life Style Sports, together with Leinster Rugby, Canterbury of New Zealand and in consultation with the OLSC (the Official Leinster Supporters Club) are also committed to enhancing the breadth and quality of the Leinster Rugby range, and in particular the ladies wear range and as part of the agreement Leinster Rugby will also benefit from sharing a percentage of Leinster turnover in all Life Style Sports stores which will be available for re-investment in Leinster Rugby and it's playing squads.
Commenting on the partnership, Leinster Rugby Chief Executive Michael Dawson said: "We are delighted to launch an exciting new partnership with Life Style Sports, an Irish company who are the market leaders in what they do and who will help provide Leinster Rugby with a strong presence in their stores throughout the province. We are committed to providing our passionate supporter base with greater opportunities to engage with the club and to purchase the latest clothes, equipment and merchandise and this partnership will reinforce that commitment by enabling the Blue Army to wear their colours with pride."
Mark Stafford, CEO of Life Style Sports said, "This partnership is a very exciting development for us at Life Style Sports. We know just how passionate the Leinster supporters are about their team and we are very excited about a number of ways in which we will be able to help Leinster Rugby and its fans engage throughout the year and across the province. We hope to bring our retail expertise to Leinster, ensuring that the Life Style Sports Leinster Rugby stores in Donnybrook and at the RDS stock an enhanced range of Leinster merchandise including a number of exclusive ranges that will launch shortly and continues to add revenue to the Club enabling Leinster to focus on what it does best - competing at the highest level of rugby in Ireland and Europe. This partnership underpins our commitment to the great sport of rugby in Ireland".