Management and technology consultancy BearingPoint has today signed a five-year deal to become Leinster Rugby’s Official Innovation Partner.
As one of the best supported professional rugby clubs in the world, Leinster Rugby’s goals for continued success on the pitch are mirrored by its ambitions to increase its fan base both in Ireland and overseas and provide a best-in-class experience for rugby supporters.
As Innovation Partner, BearingPoint will support the achievement of these goals by providing digital transformation, technology implementation and consulting services.
Commenting at the announcement, Eric Conway, Partner and Country Leader of BearingPoint Ireland, said:
“Leinster Rugby have consistently excelled in recent years, winning both the European Champions Cup and the Guinness PRO14 last season, a historic double never before achieved by any PRO14 team.
“However, while achieving excellence is difficult, remaining at the top of your field is even more challenging. That’s why innovation is crucial to the continued success of any organisation. BearingPoint, with our track record in delivering results for our clients, and team-based values, is an ideal fit for Leinster Rugby.
“BearingPoint is delighted with the new partnership. We particularly look forward to working with Leinster’s commercial team in helping them to grow the brand internationally and deepen engagement with their growing number of overseas supporters.”
Mick Dawson, Leinster Rugby CEO, also commented:
“We are delighted to welcome BearingPoint as a premium partner of Leinster Rugby ahead of what we hope will be a very exciting few years for the club.
“There are a number of projects like the redevelopment of the RDS Arena that we are actively engaged with and partners like BearingPoint are a key part of the future of Leinster and what that future looks like.
“A future that puts innovation and the supporter experience at the heart of the match day experience but that also brings that technology to the very heart of our match day coaching and team preparations.
“It is exciting for us all involved with Leinster Rugby to welcome a partner such as BearingPoint to the club and we look forward to seeing what’s ahead of us all.”
A key element of Leinster Rugby’s growth strategy is the redevelopment of its home stadium at the Royal Dublin Society (RDS) in order to provide increased capacity, improved facilities and a world-class match-day experience. With permission recently secured for this development, BearingPoint will support Leinster Rugby in the design and selection of all technology elements of the stadium, which will bring a number of opportunities for innovation.
“Leinster Rugby has some of the best rugby supporters and fans in the world. They expect to be engaged, involved, informed and entertained in the build-up to a match, on match day in the stadium, and afterwards. BearingPoint will work with Leinster Rugby to develop a number of new initiatives to maximise the opportunities arising from the increase in touch points between the club and supporters,” said Mr Conway.
“As well as their track record on the pitch, Leinster Rugby is also recognised for its emphasis on providing a holistic value proposition to its players in terms of the off-field support they receive. As part of the agreement, BearingPoint will offer Leinster Rugby players the opportunity to develop new skills and competencies while working in a professional services environment, equipping them with the skills necessary to replicate their on-field success in their post-playing careers.”
