Just Eat has announced the launch of Notpla packaging, to be used across its restaurant partner network in Ireland.

The boxes have been designed with a seaweed-based coating and are water-resistant and greaseproof to ensure they can be used as food packaging. The innovative packaging is both fully recyclable and will biodegrade within 4-6 weeks in a home compost, just like a piece of fruit.

To coincide with the launch of the initiative, and in acknowledgement of Just Eat’s sponsorship with Leinster Rugby, Notpla packaging will be made available from selected food vendors operating at the Aviva Stadium as a once off for the Leinster’s Champions Cup clash against Racing 92 taking place on the 21st  January 2023. Beyond this, the packaging will be rolled out for food vendors at the RDS for all of Leinster’s remaining home fixtures this season.

Eamon de Búrca, Leinster Rugby Sponsorship Manager, said:

“We’ve been working with Just Eat for the last few seasons and looking at ways to bring the partnership to life for our supporters at home and on match days.

“It’s been great to launch initiatives like the Leinster Rugby Loyalty Club that brings it all together but this partnership today with Just Eat and Notpla goes a step further in allowing our supporters at home and at the RDS and Aviva Stadium to make a difference regarding sustainability with the food choices they make.

“We in Leinster Rugby are keen to look at ways to work closer with our sponsors and partners to promote sustainability and to make a real difference and today is another good example of that.”

Amanda Roche-Kelly, Managing Director, Just Eat Ireland added:

“As a business that’s very proud of our operations in Ireland, we’re fully cognisant of the Irish Government’s ambition to meet certain sustainability targets over the coming weeks, months and years. If we can play even in the smallest role in supporting that ambition, then we’re happy to do so. We know there isn’t a quick fix in tackling sustainability, however by partnering with such iconic Irish organisations such as Leinster Rugby and the RDS, we feel this is a great way to drive awareness of Notpla packaging and ultimately support our restaurant partners to make an immediate impact.”