Leinster duo back ‘Responsible Drinking’ campaign…
September 10, 2010 12:00 am client
Leinster’s Gordon D’Arcy and Shane Horgan linked up with hurler Dan Shanahan to take sport supporters from around the country through a “Pace Yourself” training day that combined key sports skills with education on responsible drinking…
The “Pace Yourself” initiative is complementary to the Guinness association with the All-Hurling Championship and Rugby and aims to encourage people to adopt a sensible approach towards their alcohol consumption.
Sixteen supporters from across the country were selected from a nationwide competition to take part in today’s training day, under the eagle eye of top fitness coach Mike McGurn, and the players.
Shane Horgan commented, “As athletes, we have to learn to pace ourselves on the pitch. It’s important to ensure you conserve enough energy to deliver the same level of performance in the last few minutes of the game, as you do from the start. I think Diageo’s campaign is on the ball – it reminds us all that the same principles apply to a night out, it’s equally important when we are out for a night that we pace our drinking.”
In addition to learning from the players how to pace themselves on the pitch, during interactive skills tests incorporating elements of both the game of rugby and hurling, they were also taken through part of the Drink IQ session, which provides basic information about alcohol; its effect on the body and about how many standard drinks or units are in the drinks that people commonly consume.
Speaking at the “Pace Yourself” Training Day, Jean Doyle, Head of Social Responsibility, Diageo said, “The Pace Yourself campaign is not designed to preach to consumers, but rather encourages them to know their limits and to
stop and think about their drinking behaviours. Today’s event was designed to deliver that key message to the prize-winners in a fun and interactive session.
“We are delighted that some of the country’s leading sports stars have partnered with us to help deliver these important messages”, she added.