Leinster Link Up With Champion Sports…
December 6, 2010 12:00 am client
Champion Sports has been unveiled as the Official Retail Partner to Leinster Rugby…
This is a partnership that will also see Champion Sports stores operate as official ticketing agents for all Leinster Rugby games.
The new partnership kicks off with a special Leinster “Shop in Shop” at Champion’s Grafton Street store, which was officially unveiled today by Leinster Rugby players Eoin Reddan, Devin Toner and Eoin O’Malley.
The new outlet will stock an extensive range of Leinster apparel and merchandise, and match tickets will be available from the Champion ticketing desk instore. Champion plan to expand the Leinster franchise to include their other stores across Leinster in the near future.
The partnership will also contribute to a great cause, with Champion Sports making a donation to Temple Street Children’s University Hospital for every purchase of any Leinster product or tickets made in store. This is the first of a number of initiatives from Champion in support of their charity partner Temple Street Children’s University Hospital.
Emily Barry, Marketing Executive, Champion Sports said: “We are delighted that Leinster Rugby have partnered with us as official retailers, and we look forward to growing our relationship with them over the coming rugby season and beyond. We are hoping that this new partnership will also see us being able to give significant support to our charity partner, Temple Street Children’s University Hospital.”
Denise Fitzgerald, CEO, Temple Street Children’s University Hospital added “We are delighted to be partnering with Champion Sports and to be beneficiaries of their new association with Leinster Rugby as official retailers. The donations the Hospital are set to receive from the sales of Leinster Rugby merchandise and tickets will make a huge difference to the 125,000 children that we care for here every year.”