Leinster Rugby is delighted to announce a series of seminars that are all free of charge for anyone volunteering in marketing, communications or social media within a club or school.

Seminar dates:

1.            22nd of September (Tuesday) Communications Seminar
2.            1st October (Thursday) Social Media Seminar
3.            13th October (Tuesday) Marketing Seminar

All seminars will begin at 7pm in The Player’s Lounge in the RDS and will last approximately 1 hour 40 minutes.

The aim of the seminars include;


  • Communications Strategy
  • How do deal with the local media
  • Article writing and imagery
  • Communications/ PRO Structure within a club
  • How to link with Leinster Rugby

Social Media:

  • Social Media Strategy
  • Managing Content and implementation across different channels
  • Social media policy and IRFU guidelines
  • Twitter: live match tweeting, interaction , campaign messaging
  • Facebook: content, video, insights, sponsored posts


  • Marketing Strategy for a rugby club
  • Analysing where your club is at now
  • Seeking sponsorship-where to start-evaluating club assets etc.
  • Sponsorship proposals- how and who should be involved
  • Delivering the sponsors rights-local sponsor activation
  • Fundraising: Preparing to fundraise-creating a case to support, analyse and plan

The seminar will be hosted by Elma Beirne, Domestic Marketing and a number of impressive guest speakers.

We would encourage anybody in a club involved in marketing, communications, social media and sponsorship to attend this one off free seminar.
To book your place now, contact jacintaorourke@gmail.com by stating your name, club and position within your club/ school.