Leinster v Munster breaks tv record
April 1, 2014 12:00 am client
Leinster v Munster was the highest rated rugby match ever on Irish language channel TG4…
Saturday’s live coverage of Leinster’s stirring win over Munster in their keenly awaited RaboDirect Pro12 match at the Aviva Stadium achieved the highest ever TV audience for a rugby match on the Irish language channel with over three quarters of a million viewers.
Data from Nielsen Media Research, the official television audience measure for Ireland, shows that TG4’s coverage reached 765,000 viewers, with a peak audience of 509,000 viewers watching the entire match (average 308,000).
These figures put the match in the top five most viewed programmes in the history of TG4.
The channel’s Sport’s Editor, Rónán Ó Coisdealbha, is very pleased with these audience figures.
“TG4 has made a mark with its live sports coverage,” he said,”and we are delighted that this keenly-awaited match at the Aviva Stadium attracted more viewers that than the reverse fixture in Thomond Park between these two great teams earlier in the season.”