#NothingLikeIt – IRFU launch new-look women’s rugby season
July 19, 2021 11:28 am Site Editor
The IRFU have revealed a new season calendar for women’s rugby with a fresh look and feel for the sport as it emerges from the aftermath of Covid-19 with a focus on the continued growth of participation, development and profile of the game, through the celebration of rugby’s unique position as a game for all.
With a packed calendar of events, from Give It Try, which grows participation among younger players, to the Vodafone Senior Women’s Interprovincial Championship, the Energia All-Ireland League and a packed international calendar across sevens and XVs squads, 2021/22 is set to be the busiest season to date for women’s rugby.
To elevate the women’s game throughout the year a new communications and marketing campaign, #NothingLikeIt, will support all IRFU women’s programmes and initiatives to bring an exciting, vibrant and focused approach to how the game is presented, across coaching, volunteering and playing.
To mark the new season and launch the #NothingLikeIt creative campaign Ireland Captains Ciara Griffin and Lucy Mulhall deliver a manifesto for the women’s game, inspired by the research and feedback from those who love, play and develop the game.