Since the last time that we updated the Social Media League Table there have been some very interesting developments.

Many clubs have grown their social media recently as their teams at adult and underage levels moved into the business end of their seasons. Interest in Dundalk RFC has steadily grown during the season as they captured both the Leinster League and Senior Cup titles and that has given them a 20% increase in both their Facebook likes and Twitter followers. But the two clubs that have led the way in recent months when it comes to increasing their audiences are Suttonians and Seapoint. 

Since February Seapoint have increased their Twitter followers by a staggering 247%. At the last count they had 543 followers and that has now grown to 1882! Cian O Higgins who looks after Seapoint’s social media explains how they achieved this and how they plan to develop their PR committee and keep building,
‘This year in the club we appealed to the players, club members and our extended community to get involved and interact with us on Social Media. Where times have been tough on the field for our 1st XV, we have managed to display the values that our club is built upon along with the enjoyment that rugby brings to our community. Game build ups, team insights, club news and a little bit of nostalgia for our past players makes for a really engaging content mix. Going forward, we have plans to build our team and provide a more comprehensive source for news, updates and quality content’.

Suttoninans’ Noel Cuddy was one of the speakers at our recent PR Seminar in the RDS and he has shown that he practices what he preaches by increasing their Facebook likes from 1706 to 2295. Noel tells us that they are looking to use social media to develop and grow their ‘Rugby Family’ within the community and they do this by making their content relevant to both members and non-members. The recent success of their u17s and women’s teams has created a lot of interest as has their equality (sport for all) initiative. At the PR Seminar Noel showed us all how to track the activity of our social media and measure what works and what doesn’t work. Clearly Suttonians have found the right mix of content and so they expect their social media to continue to grow organically.

That big jump in likes has helped Suttonians to climb into 4th place on the leader board for Facebook and has them right on the heels of Terenure who have 2553 likes. The big head turner though sees Ashbourne bumped into second place (3681) by Athboy who hadn’t previously been included as they were a ‘friend’ page rather and a ‘like’ page but their recent conversion and 5167 likes sees them top the charts.

In Twitterland, Clontarf have become the first club to break the 4000 mark and they have stretched their lead on 4079 with Terenure in second place on 2960. St Mary’s lie in third place on 2763 with UCD jumping to 4th on 2512.

In overall terms Clontarf are still top of the tree on a combined score of 6531 but they are now looking over their shoulders at Athboy on 6126 while Terenure (5513) and Ashbourne (5370) are battling it out for third and fourth.

If any clubs are interested in finding ways to grow their own social media or looking for information that might help potential new PR committee members for next season then please feel free to contact Elma in the branch at and time elma.beirne@leinsterrugby.ie
 

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Athboy RFC 5167 Clontarf RFC 4079 Clontarf RFC 6293
Ashbourne RFC 3681 Terenure College RFC 2960 Ashbourne RFC 5278
Terenure College RFC 2553 St Mary’s RFC 2763 Terenure College RFC 5244
Clontarf RFC 2452 UCD RFC 2512 St Mary’s RFC 4899
Suttonians RFC 2295 Naas RFC 2467 NUIM Barnhall RFC 4827
Enniscorthy RFC 2269 Lansdowne FC 2372 UCD RFC 4148
St Mary’s RFC 2228 Old Belvedere RFC 2359 Naas RFC 4038
Greystones RFC 2216 Blackrock College RFC 2123 Kilkenny RFC 3784
Kilkenny RFC 2199 NUIM Barnhall RFC 1954 Skerries RFC 3760
Skerries RFC 2190 Newbridge RFC 1942 Greystones RFC 3672