Last night, 35 Clubs from around the province gathered at The RDS to take part in the second of three seminars hosted by Elma Beirne., Domestic Marketing Executive for the Leinster Branch.
Club delegates had the pleasure of learning about Social Media Strategy from Michael Corcoran, Social Content and Media Manager, EightyTwenty. Michael discussed the importance of structure across all social platforms and encouraged clubs to create content schedulers.
Stephen McNamara, Director of Communications with the IRFU next informed Clubs the importance of having a Social Media Policy in place. He suggested that there’s no point on a Club PRO designing a policy unless it fits in with the Clubs overall operational objectives. McNamara added ‘Stakeholder buy in is vital. If a Clubs main stakeholders don’t understand or fully agree with your social media plans, then they may need to be educated on your vision and you also may need to adapt your plan to be aligned with the Clubs overall social needs’.
Next up was Gavin Coffey, Head of Client Services with New Slang. The Newbridge native encouraged Clubs to step their game up when it comes to looking the part. Coffey discussed methods to engage and interact with your audience and provided some tips such as don’t feed the twitter trolls but do bring the banter (in a PG version of course).
The last speaker of the night was Seapoint RFC’s Social Media Manger Cian O’Higgins who also works for BLK Sports as a Digital Marketing Executive. The Leinstertainment founder informed Club delegates about the importance of video content and also shared some useful apps that Club members can use to design graphics for free. O’Higgins also described the importance of evaluating what posts and posting times do and don’t work for club via monitoring Facebook insights.
The last seminar that Leinster Rugby will be running this season will be based solely on Marketing and Sponsorship. The last seminar in the series will take place in the Lansdowne Suite (Player’s Lounge) in The RDS on Tuesday 13th of October. Sign up for free with jacintaorourke@gmail.com.
Leinster Rugby will be running two more seminars based solely on Social Media and Marketing, one kicking off next week. The seminars are free of charge and are open to anyone in a Club or school volunteering in marketing, communications or social media.
The aim of the Marketing seminar
Marketing:
- Marketing Strategy for a rugby club
- Analysing where your club is at now
- Seeking sponsorship-where to start-evaluating club assets etc.
- Sponsorship proposals- how and who should be involved
- Delivering the sponsors rights-local sponsor activation
- Fundraising: Preparing to fundraise-creating a case to support, analyse and plan
The seminar will be hosted by Elma Beirne, Domestic Marketing and a number of impressive guest speakers including Claire Carroll, Digital Marketing Strategist and Ian Murray, Marketing Manager in The Bank of Ireland.
We would encourage anybody in a club involved in marketing, sponsorship and fundraising to attend this one off free seminar
The @DLSPLadiesRugby are scribbling madly
— NoelCuddy(@noelcuddy) October 1, 2015
Leaving how to communicate!! #leinsterseminars @LeinsterBranch pic.twitter.com/05PaxUu9ie
— Carlow Rugby (@carlowrugby) October 1, 2015
I think I get extra points for sitting first row #LeinsterSeminar @LeinsterBranch #TwitterCompetition
— Marta Harper (@MartaHarper) October 1, 2015
Never thought I’d be in the @LeinsterBranch front row in the RDS! Watch your back CianHealy! #leinsterseminars pic.twitter.com/gncIb1RJq6
— Barry Lambkin (@blambkin) October 1, 2015
It’s this easy lads 🙂 #LeinsterSeminar @lemachine pic.twitter.com/z7D5AUjueX
— LeinsterDomestic (@LeinsterBranch) October 1, 2015
Stephen McNamaraup next to cover @IrishRugby @LeinsterBranch social media policy. Serious stuff! #LeinsterSeminar pic.twitter.com/dXABYX58c2
— Barry Lambkin (@blambkin) October 1, 2015
Boom #trending #LeinsterSeminar https://t.co/PGx4X5fgVp
— LeinsterDomestic (@LeinsterBranch) October 1, 2015
“Yourepresent the views of your club” #theresascarythought @LeinsterBranch #LeinsterSeminar
— Bryan Lynch (@olaoinsigh) October 1, 2015
.@LeinsterBranch Following avidly from home. Waiting for the ‘Selfie sticks in the maul – the pros and cons’ presentation. #leinsterseminar
— Laura Coates (@laurakildare) October 1, 2015
How to score on Twitter @GavinCoffey lots of his tinder hints #HeSaidIt #LeinsterSeminar
— SuttoniansRFC (@SuttoniansRFC) October 1, 2015
#LeinsterSeminar @LeinsterBranch now that’s an idea . . . Club Tinder Profile, what could possibly go wrong????
— Guinness Rugby Club (@GuinnessRFC) October 1, 2015
@GuinnessRFC @MartaHarper @SuttoniansRFC @LeinsterBranch I am bringing the entire DLSP Ladies Team with me next time. #TactiçsforSeminars
— DLSP Ladies Rugby (@DLSPLadiesRugby) October 1, 2015
Creeping on @GavinCoffey at @LeinsterBranch #LeinsterSeminar – solid red pants, shirt, jumper combo. #teacher pic.twitter.com/UDJHLunRAM
— Marcus Ó Buachalla(@ohfadabee) October 1, 2015
Lesson of the night… Don’t feed the trolls @GavinCoffey #LeinsterSeminar pic.twitter.com/4XLVVRN72s
— LeinsterDomestic (@LeinsterBranch) October 1, 2015
Last up to run through Facebook like Sean O’Brien will the French is @cianer31son. #LeinsterSeminar pic.twitter.com/40RPxnNmvp
— Michael Corcoran (@lemachine) October 1, 2015
There’s @cianer31son addressing the masses on Facebook. Strong finish! #LeinsterSeminar pic.twitter.com/c5JabGVyoJ
— Gavin Coffey (@GavinCoffey) October 1, 2015
Big success on the 2nd #LeinsterSeminar series @TheRDS don’t miss out the last one 13th October #Marketing pic.twitter.com/dU5kotvhiB
— LeinsterWomensRugby(@LeinsterWomen) October 1, 2015
@LeinsterBranch thanks guys for a very informative seminar #LeinsterSeminar
— BirrRugby(@BirrRugby) October 1, 2015
Fantastic evening at the @LeinsterBranch @leinsterrugby #LeinsterSeminar absolute privilege 2 talk #Fb & #Rugby pic.twitter.com/IRQ4q45hzu
— Leinstertainment(@cianer31son) October 1, 2015
Thanks to all the Clubs and our great speakers that traveledto and attended the #LeinsterSeminar tonight #trending pic.twitter.com/6tqf336SjA
— Elma Beirne(@BeirneElma) October 1, 2015
Successful Trending Confirmation Ranked 6th @LeinsterBranch let’s make it No1for Final Seminar Installment! https://t.co/gstyTz0ovK
— DLSP Ladies Rugby (@DLSPLadiesRugby) October 2, 2015