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Branch Personnel

Paul Dermody


Head of Commercial & Marketing

Paul worked for over three years with Danone Waters as their Customer Marketing Manager in the UK before returning to Ireland in May 2008 to join the Gaelic Athletic Association initially as their Sponsorship Manager, before becoming Commercial Manager in September 2011.

A graduate of Dublin Institute of Technology where he obtained a first class honours degree in Marketing and Business, Paul went on to complete a Masters in Marketing Practice in UCD Michael Smurfit School of Business.

During his time with the GAA, Paul had a number of key roles including sponsorship management, broadcasting media rights, event management, marketing and promotions and sports marketing. Paul worked closely with broadcasters such as RTÉ, TV3, Setanta Sports and TG4 and with brands such as Etihad, Ulster Bank, Musgrave, eircom, Liberty, Opel, AIB, Allianz, Bord Gáis Energy, Electric Ireland and Cadburys.